How upcoming films attract their audience.

New films that are being introduced into the film industry need marketing to make people go and watch it. If films don't attract enough people to watch their film then not many people will go and watch it. Advertisement play's a massive part in a films success, if the film look's good to potential audiences they have more of a chance of going to watch it.

When I was on YouTube yesterday I came across a viral video, the video looked very interesting and had a whopping 45,000,000 views!! The video is called 'Telekinetic Coffee Shop Surprise' and is the fastest growing video of all time. The video looks like a normal You Tube clip however it is actually an advertisement for an upcoming film called 'Carrie'. The advertisers have been very clever and noticed that pranks on You Tube are very popular and get a lot of views in a short amount of time. They used this knowledge to create a prank related to the film which went viral very quickly. At the end of the video the film was promoted, this was a very clever way to get an upcoming film promoted and will make many people want to watch the film due to this clip.

Here is the video:


This is a great example of smart advertisement of a movie and how upcoming films attract their audience. Many films are promoted in the same way, by TV, radio, billboards, leaflets ect. Although these techniques do bring in people to watch the film many people get bored of them. However this film has been promoted in a very clever way and advertisers have thought out of the box to get their target audience to watch their film. This film has not stuck to the conventions of film advertisement and therefore the film will stand out from the others and potentially bring in more people to watch the film.

Ratings for post-apocalyptic films.

From the website http://www.imdb.com/list/f0vG-RUAoT8/ I have found some ratings from audiences watching post-apocalyptic films. This website is very useful as there is a lot of information about post-apocalyptic films including audiences, actors included and also info about production companies ect.

The link I have included in this post shows 200+ post-apocalyptic movies from 1927 to 2013 with an IMDB rating with a minimum of 5 starts out of 10. This tells me that post-apocalyptic films are rated very highly and obviously work well with a range of audiences. I think post-apocalyptic films work well because they are interesting in the sense that some of these events could actually happen and people to tend to wonder what would happen if these events occurred.

The list from the website includes different post-apocalyptic scenarios including nuclear warfare and fallout, zombies, extra-terrestrial attack's, virus and pandemic, environmental climate change and many more.

Overall from these statistics I have found that post-apocalyptic films are very popular and tend to work well with audiences if done well.

Research on Costumes.

Many different variations of costumes are used in post-apocalyptic films. Costumes play a big part in all films for example costumes help to set the scene in a movie and make it look more realistic and visually interesting, they also help the viewer to get a look into a characters personality and costumes are designed to make the character look how he or she acts. Costumes are suited to where the film is set and helps the scene look more authentic.

Here are some examples of costumes in post-apocalyptic films and how they vary:

Here are the costumes used for the main character in Oblivion- 

The costumes used in Oblivion are made to look futuristic because the film is set in the future after the apocalypse.

Here are the costumes used for the main characters in The Book Of Eli-

As you can see the costumes are not futuristic in any shape or form compared to Oblivion's costume designs, the costumes in this film are made to look scruffy and old because the film is set after a nuclear war. These costumes suit the film very well.

 

Overall costumes are used to suit the context of the film. After looking at costumes from post-apocalyptic films most are either futuristic, or scruffy looking, the reason for this is because most post-apocalyptic films are set in the future and are after a catastrophic events therefore the clothing will be old or futuristic.

 

I think the costumes we will be going for will be similar to The Book of Eli because they are easy to create and it looks very authentic. The futuristic costumes would probably be out of our budget and the old costumes look just as good.



                                                                                                                                 

Typical Sound Tracks/Music for my Genre.

From my research on post-apocalyptic conventions I found that there is a certain type of music used in post-apocalyptic movies. Slow and depressing tracks are usually used to create enigma and get you into the mood of the film. Because post-apocalyptic films are about disasters and death the music wouldn't be high tempo and up-beat, it is always low tempo and rather sad.

Here are some examples of the music included in some post-apocalyptic movies:
This example is from I Am Legend:

 

As you can see from this clip the music is very slow and played by a piano, this fits with the movie opening and genre, the music then fades out slowly. This music is a good example as it creates mystery and makes you feel sad and sorry for the character in the voice over as the music is playing.

 

Here is another example of track from a post-apocalyptic movie, This example is from Book Of Eli:

Quite a lot of sound is included in this clip to create mystery and tension in this opening scene, firstly there is a very quiet chime of some sort that plays at the start, the music then gets louder and includes more instrument which I think is a violin to indicate something is going to happen. As well as the music there is a sound track of whirring wind in the background which blends in with the music well and makes it sound more scary and mysterious.

Overall the music and sound tracks used in post-apocalyptic films is quiet, instrumental and sad. Sound tracks are used such as wind and birds quirking. From this research I now have a good idea of what soundtracks and music I shall use in my movie opening.

Classification categorys.

Today I am going to looking into different classification category's for my chosen genre, the reason for this is because we need to make sure our video is suited to the classification rating, if not it will not appeal to the audience and they will not watch the movie. It also may have inappropriate content for a certain age range therefore we need to make sure we get it right.

Post-apocalyptic films have many different classifications, varying between PG-13 to 18. For example Pacific Rim is rated a 12, After Earth is rated a 12A, World War Z is rated a 15 and The Divide is rated 18.  I would say the average rating for a post-apocalyptic film is a 15, because it is very rare to see a PG and 12A's do not come out that often, furthermore 15 is the most popular classification over an 18 as they are most common in horror's and physiological thrillers.

Overall I think my group should use a classification of a 15 because that is the most suited audience for our movie and we can relate to that audience because


Suitable for all

Parental guidance

Cinema release suitable for 12 years and over

Video release suitable for 12 years and over

Suitable only for 15 years and over

Suitable only for adults

Adult works for licensed premises only we are a similar age group.

Production and Distribution companies.

Production and Distribution companies make and market a film, without these companies films wouldn't exist. A film distributor is a company or individual responsible for the marketing of the film. The distributor may set the release date of the film, when it will be released and where it will be shown. A production company is responsible for the development and filming of the movie. I'm going to be looking into what production and distribution companies are associated with my genre.

To help me with this I found a web page on Wikipedia http://en.wikipedia.org/wiki/List_of_film_production_companies which shows you a list of production and distribution companies and what films they have made.

By looking at this I can see that the companies like to stick to the same genre and audience maybe because they are good are making these particular films and like to stick to it. The genre I will be looking at is post-apocalyptic, as you can see from the chart I can pick out certain companies that like to make post-apocalyptic films, for example....

• 20th Centaury Fox made Planet of the Apes and  Independence Day.
• Universal Studios made Battleship and Oblivion
• TriStar Pictures made Terminator 2: Judgement day and District 9
• I Am Legend and Book of Eli both distributed by Warner Bros
• The Asylum produces low budget films with similar scripts to post-apocalyptic movies such as Battleship, Battle: Los Angles and I Am Legend.

After researching I have found that production and distribution companies like to stick to a specific genre or audience and many dabble into many different genres and audiences rather than sticking to just one.

Analysis of opening credits.

Today I'm going to be analysing opening credits from post-apocalyptic films. The websites I will be using to get the titles from are- http://www.artofthetitle.com/titles/ and http://www.watchthetitles.com/collections/Film, take a look!

The first opening credits sequence I will be analysing is Pacific Rim, a recent post-apocalyptic film about robots invading earth.
Pacific Rim (2013) — Art of the Title

The order of the titles are as follows:

• T1-00.02-DIRECTED BY.
• T2-00.08-SCREENPLAY BY.
• T3-00.13-STORY BY.
• T4-00.20-PRODUCED BY. (1)
• T5-00.25-PRODUCED BY. (2)
• T6-00.30-EXECUTIVE PRODUCER.
• T7-00.37-DIRECTOR OF PHOTOGRAPHY
• T8-00.43-PRODUCTION DESIGNERS
• T9-00.47-EDITED BY.
• T10-00.52-MUSIC BY.
• T11-00.56-COSTUMES DESIGNED BY.
• T12-01.01-CO-PRODUCER
• T13-01.06-CASTING BY.
• T14-01.12-VISUAL EFFECTS SUPIVISOR. (1)
• T15-01.16-VISUAL EFFECTS SUPIVISOR. (2)
• T16-01.22-ANIMATION SUPIVISOR.
• T17-01.27-ACTOR (1) TO ACTOR (12)-02.02-T24.
• T25-02.06-PRODUCTION COMPANIES.
• T26-02.11-PRODUCTION COMPANIES.
• T27-02.16-PRODUCTION COMPANY.
• T28-02.22-TITLE OF THE FILM.

As you can see the titles have a specific order and a specific time they come on, this will be planned before hand for a reason. After analysing the terminator title sequence and pacific rim I have noticed some patterns that occur in the titles. For example the director always comes at the start of the titles or at the end maybe because of the importance of his role. Furthermore the titles always come close to each other minimum 4 seconds apart and maximum 7 seconds apart. Finally the titles are always in organised form and are grouped together when they come on. I have gained a lot of information from analysing these titles and will use this when creating my title sequence for my final video.

Researching Film openings/scenes - Mise en Scene.

Today I am going to be analysing how Mise en Scene is used in my chosen genre (post-apocalyptic). Mise en Scene refers to everything that goes into the composition of the shot including:

• Lighting
• Sound
• Costumes
• Editing
• Props
• Camera Shots/Angles
• Set Design
• Cinematography   
• Locations

Basically everything included in the scene...

Today I am going to be analysing a short clip from Battle los angles on how Mise en Scene is used for effect on the viewer. Battle Los Angles is a post apocalyptic film about a squadron of U.S marines who become the last line of defence against a global invasion. Here is my Prezi informing you on how Mise en Scene is used in this film opening, hope you enjoy!

Researching Film openings/scenes - Special Effects.

Today I am going to be analysing special effects in post-apocalyptic movies. Special effects are visual or sound effects that are introduced into a motion picture. Special effects or (SFX) are used in the film and entertainment industry to create effects that cannot be achieved my normal means, such as travel to other star systems. They are also used when creating the effect by normal means is prohibitively expensive, such as an enormous explosion. Special effects are used frequently in post-apocalyptic movie's to make them realistic and visually interesting.

Today I'm going to be analysing a scene from War of the worlds. War of the worlds is a film out an alien invasion and what takes place during and after the attacks :

             
    This film uses special effects all the way through the movie. Special effects are a key part to play in this movie as you will see by the use of them in this scene.

Straight away the scene uses special effects as you can see from (0.00-0.10). Firstly you can see there is a giant robot alien in the scene, special effects are blaintintly being used here to create the visual effect that the robot is real. Along with this there is a sound effect being used when there is a long shot of the robot, sound effects are used to make the scene more realistic, the sound effect used in this clip is a loud mechanical trumpeting this is used to make the viewer know the robot is going to act and that something bad is going to happen. From 0.10-0.40 there is also another sound effect being used, this sound is to the viewers eyes coming from the robot and is a whirring sound, as the seconds go on the whirring intensifies giving the viewer an indication that the robot is doing something and is about to attack. Furthermore after the whirring sound occurs there it is then followed by a zapping sound. In this scene the zapping sound is accompanied by another special effect, this time it is a beam of light interpreted by the viewer as a laser.  As the laser hits the people they disappear into a cloud of ashes this is another special effect that is being used. In addition to this there are many special effects used from (1.00-2.10) for example sound effects such as explosions, smashing glass sounds, screeching and the sound again mechanical sounds coming from the robot. There is also special effects such as fire, props being destroyed and again the robot patrolling the streets.

Overall this scene is jam packed full of special effects. Special effects are key aspects in many films making the scene more realistic and visually interesting along with the sound effects to accompany the visual effects. Special effects are one of the many conventions of post-apocalyptic films. The special effects in this scene are used very effectively in creating an immerse experience for the viewer.                                                                                                                                                                           

Researching Film openings/scenes - Shot types/Distances.

Today I am going to be analysing Shot types and Distances. I have chosen a scene from Battleship another post-apocalyptic film about an alien invasion. Here is the scene:


There are various Shot types and distances in this scene for exmaple the shots used are:
- close up
- long shot
- over the shoulder shot
- low angle
- high angle
- establisghing shot
- medium shot
- POV

Becuase the scene is at sea the distance of the shots are far away. Most of the shots are from a far distance as the props are massive. The scene also uses long distance shots so you can see the scale of the attack. Usually post-apocalyptic films uses long distance shots because of the massive props and special effect used in the movies such as UFO's and nuclear bomb explosions.

Researching Film openings/scenes - Edititng.

Today I am going to be analysing editing used in post-apocalyptic movies. Editing is how scenes are cut and fitted together. I have picked a scene from the post-apocalyptic movie World War Z. Here is the scene I will be analysing:


The Scene lasts for 1:33 and shows lots of different camera shots and editing. The editing used in the scene is very fast paced with quick cuts between each shot, this is used for effect on the viewer. For example quick editing makes the scene look more exhilarating and fits to the action. Because this is a zombie outbreak is makes the scene look panicked as the shots are so quick one after the other. A variety of camera angles are also used in the scene, for example from 0.00 to 15.00 there is a long shot, to a close up, to a tracking shot from a high angle, to a zooming shot. Lots of camera angles and movement are used in quick succession to make it look more action packed. The editing is fast for a specific reason.

Furthermore there is a lot of movement from the camera, this is a convention of post-apocalyptic movies, camera movement is used in this scene to track the running people and the vicious attacks in the scene.

Overall the editing in this scene is very choppy and fast paced, we may used some fast editing in the opening however not a lot because the opening needs to build the mystery to the film and create tension therefore we don't want it to fast.

Analysing title sequences.

Today I analysed a title sequence from 'the terminator'. I wanted to analyse a title sequence from a post-apocalyptic film to help me with my title sequence for my film. I found the title sequence on this website - http://www.artofthetitle.com/title/the-terminator/ This website comes in handy as it shows you a range of different title sequence's to fit my chosen genre, which is great because it gives me lots of ideas that I can use in my title sequence for my movie opening.

The things I am looking for are the order of the title's, the time between each title appearance, the speed in which the title comes up, the font of the titles, how big the font is, the editing, the camera shots used in showing the titles, and the music used.

I have made a timeline of the title sequence to help me break down how it works and what title comes where, here it is!

I have made the timeline to look like a heartbeat sensor to suit my genre of post-apocalyptic and in fact terminator the film. From doing this I have gained more knowledge on how title sequences work and I now have a good idea on how to create one for my film.

Researching Film openings/scenes - Lighting.

Today I am going to be researching into lighting according to my chosen genre which is post-apocalyptic.
The Film I have chosen to analyse is The Road. I have found a website to help me analyse every separate shot, the website is very useful as it is a blog that shows you every single scene in the movie, here is the link! - http://evanerichards.com/2012/2571

The opening three shots of the film have high key lighting, the man is standing outside and it is a very bright summers day, however in this scene the character is obviously dreaming because as I have found out in my research the conventions of a post-apocalyptic movies are low key lighting and straight away after the first scene there is a transition to dark lighting. For example the start goes from light to dark very quickly:

 shot 3 to shot 4 transition...



      After this the opening has very dark lighting which suits the genre of the film. .Low key lighting is used to create tension and enigma throughout the film. Post-apocalyptic films have dark imagery and therefore needs dark lighting to suit it. For example these are the fifth and sixth shots in the film...

             shot 5 and shot 6

 Overall the lighting in this film is dark and gloomy also like many of the other post-apocalyptic films I have analysed. From lighting research I have found that low key lighting is common and the transition from light to dark therefore I will include this in my film.

Conventions of Post-Apocalyptic film openings.

After researching and finding four different film openings to suit my genre of post apocalyptic I have found many similarities. When I finally analysed all four of the film openings I found a lot of information and ideas to add to my opening and a lot of conventions.

The films I analysed included:
-I Am Legend
-Children of Men
-The Book of Eli
-The Day After Tomorrow

All four of these films are a perfect example of good post-apocalyptic opening scene. The conventions included in the opening were...

• Slow, depressing or Sad music. All four of the openings had some sort of track or music that was very sad and made you feel emotional. The music used suits the genre very well and that is why it is a sterotype in post-apocalyptic films.
• Slow editing-All of the opening I watched have very slow editing at the start of the film to build tension, howver there was also was fast editing towards the endings especcially in The day after tomorrow alothough this was a trailer so doesent reflect what I am trying to acomplish very well whicgh is to create of film opening.
• Voice overs- Three of the movie openings I watched included either a news broadcast or a voice over from the main character or something relating to the apocalypse.
• Similar shots and camera angles- post-apocalyptic films often share the same shots in the opening some angles include, high angle and low angles. Similar shots include longs shots and close ups. Finally some of the similar movement include, tracking and panning.

There are many stereotypes and conventions of the post- apocalyptic drama and I have found many in the openings I have analysed.

Genre Research - Post apocalyptic.

  
I Am Legend.
I Am Legend is a post-apocalyptic film about a man and his dog being the last mamals on earth to their own knowledge. The apocalypse started when doctors made a cure for cancer, however this cure went very worng and cause humans to turn into mutant zombies who thrive of the darkness. This is the story of how they survive and potentially find a cure for the outbreak...

Camera angles and movement.
The film starts with a long shot of a New york city street showing the viewer that on a normal day the streets would be packed however becuase of the apocalypse the streets are empty creating mystery. There are then many other long shots and establishing shots of the city one after the other showing the viewer the scale of the apocalypse and how it has affected life as we know it.The angles included in the opening varie to make it interesting for the viewer to see the city in different ways instead of the same shot over and over again. The angles included are high angle, low angle, long shot, establishing shot, medium shot and close up at the end showing the manakin in the shop. After (1.05) the credits scene the movie then kicks in with a moving birds eye view of the city following the moving car as it goes along the quiet streets. The camera then goes into the car at (1.23) with a close up of the main character and his dog switching between the two showing the relationship between them is strong. There is then a POV shot as if you were driving the car followed by a low angle shot of the car drifting round the corner of the empty street.

Editing.
The editing at the start of the opening is very slow transitioning bewteen each shot of the vacant city (0.30-1.00). followed by this there is the title of the mivie is bold letters. After this stage the editing is still fairly slow, however picks up the pace as it switches between the two characters and the car itself. Overall this film uses editing effectivly to show the emotion of the characters at the state of the city.

Mise en Scene.
Mise en Scene is used very effectivly in this opening for effect on the viewer here is the key ascpects in Mise en Scene and how the work togehter to create the perfect scene.
Sound- Many different sounds are included in this opening, for exmaple there is a range of diajectic sound and non-diajectic sound. At the start of the opening there is a voice over with a doctor specking about how many people are now cured from cancer (0.03-0.19). A thumping sound is then used directly after as the quote appears on the screen to show it is  important and make it dramatic. Sad, slow music is then played and over this is a vioce over. This gives the speakers voice a more dramatic tone and make it more emotional (0.30-1.00). After this the same thumping sound is used at the start for the same effect as the first one as the title of the film shows. There is then purely non-diagetic sound until the end of the opening for the viewer to hear the engine of the car and the birds tweeting to show how quiet the streets of New york city are compared to how they are normally.
Props- There are many props used in this opening to make is visually more interesting and realistic but to also get  to know the characters and get an image of what the film may be about. Props included in the opening are a car, a gun and a manakin, all these props have a meaning and are clues to what will happen as the film progresses. For exmaple the manakin represents lonliness throughout the film.
Setting- The film opening is set in New york city mainly run down parts to show there has been an apocalypse. The setting in this opening is key to the viewer as it sets the scene for the rest of the movie tomorrow, the setting in the opening is mysterious and very quiet to make the viewer wonder what has happened.
Costumes- Their is only one costume at the start of the film and that is of the main character wearing his leather jacket maybe to show how tough he is mentally and physically.
Lighting- Lighting in this film opening contrast form light to darkness, this gives a hint to the film as the zombies only come out in the dark therfore the light shows hope that it can be cured. At the start of the opening you cant see anything apart from the titles however towards the end you can see natural light from the sun.
Expression-  There are no expressions in the opening maybe to create mystery for the viewer.

Setting up the narrative and enigma- This opening does a fansatic job of creating mystery, the film is quite all the way through apart from the voice overs and the nartural sounds of the wind birds and ofcourse the engine of the car. This is done purposly to craete tension and mystery, it makes the viewer wonder why it is so quiet.

Overall this film opening is a brilliant exaple of a post-apocalyptic film, it creates tension and mystery with the sound and camera work used along with the graphics and titles.

Genre Reaearch- Post apocalyptic.

Children of Men.


Children of men is set in 2027 and is about the human race dying out, nobody has been born for 18 years causing the population to decrease rapidly.

Camera angles and movement.
The film opening jumps straight in with a high angle shot of a room full of people watching a television broadcast, this shot last from (0.55-1.16) this angle is used for effect on the viewer as it makes the room look more packed with people, with the high angle shot you can also see the facial expressions of each individual and all of their costumes+ make up. The next shot is the close up of the TV that the people are watching this is used to show the viewer what the people are looking at and why it is so important. It then goes back to the high angle shot and a tracking shot is used after to follow the main character out of the shop, the camera follows the character in a POV shot like there is a person behind him following him from (1.13-2.13). This shot is used to show the viewer the surroundings and get an idea of what the character is doing from another persons perspective. The camera shots and movement in this opening is very intriguing as the camera acts as a person in a POV shot going about their lives after 1.13 up until the end.
Editing.
The editing in this film opening is quite slow and casual, there is hardly any cuts in the opening it is all free flowing. From 1.13 up until the end there is no editing required, however at the start there is the title sequence which requires some editing.
Mise en scene.
Props- there are many props in this opening including cars, coffee cups, newspapers and TV's this is because the opening is set in a city and needs to look realistic.
Lighting-the lighting in the opening is dark for the title sequences however then changes to light to mimic city life.
Sound- A lot of diegetic sound is used in this opening to create a realistic city environment, for example engine sounds, horns and of course sound effects such as the explosion at the end of the opening. There is also a voice over of a news broadcast at the start and there is speech from one of the characters.
Costume- The costumes in this opening are casual clothes, mainly winter clothes to show how cold London is and also police costumes.
Setting- the setting of the opening is in a crowded coffee shop, then it ventures out of the coffee shop and onto the streets of London.
Expression- There are many facial expressions in the opening, in the coffee shop there are concerned, emotional and quite serious faces.
Make up- Make up is used in the ending to show the woman in the explosion being covered in smoke and to make her look injured.
Setting up the enigma.
The opening sets up enigma very well the viewer will ask many question as to why are the people are so concerned, why was there an explosion and many more. The film opening made me want to watch on to see what will come next and what caused the events that occurred.

Overall the film opening did a fantastic job of setting up enigma and it really made me want to watch on, this is what I want my opening to do, I want it to attract the viewer and make them keep watching.

Genre Reaearch- Post Apocalyptic

The Book of Eli.


The book of Eli is another post apocalyptic film like The day after tomorrow about a survivor of a nuclear war that has to scavenge and hunt to keep alive. This film is fantastic and is a great example of a post apocalyptic film, my group could either do a post natural disaster like The day after tomorrow or a post nuclear war like The book of Eli.

Camera shots and angles.
The film opens in an ash filled woods with a rotting corpse on the floor. The camera has a lot of movement at the start of the film showing the woods (kind of like an establishing shot) however then moves onto the focus area (the cat). The camera moves downward at a slow pace this is similar to the start of The day after tomorrow as it shows the polar ice caps as the camera moves slowly backwards. This is a sterotype in post apocalyptic films, usually at the start of the film there is slow camera movement to build tension. The camera then while moving shows a close up of a pistol and then lay next to it a dead corpse on the ground. You then can see a long shot of the cat to show that it will move to the corpse, another long shot is used this time to show the distance between the man and the cat. Next the camera zooms into the bowen arrow to show the viewer the importance of the arrow and make them know it is going to strike the cat. A close up of the two contrasting objects then follows (the cat and the arrow) two show the viewer that they are going to make contact when he shoots it. After the cat has been killed there is a low angle shot of the killer to show his dominance over the animal. The camera shots and movement were similar to the The day after tomorrow as they both used close ups, tracking shots and long shots.
Editing.
The editing runs very smoothly throughout the opening there is not many cutting scenes. Furthermore the ediditng is very slow to build tension and never changes setting.
Setting up the narrative and enigma.
This film opening sets up the narrative very well as the slow paced start makes you think about the film and ask questions. The enigma is built up thoughout the opening, the slow movement of the camera creates mystery and the viewer will ask many question thoughout for exmaple, who is the man? why is there a dead corpse? why is there ash everywhere?.
Mise en scene.
The costumes, props, lighting,  setting, make up, expression and shot type work very well together in the opening scene. The setting is in a dark wood covered in ash and debris, the lighting matches this as it is very dark and misty. The costumes also work with the setting as the man is wearing a gas mask and thick clothing to protect him from the harsh conditions. The props in the opening are also fit with the other aspects such as the bowen arrow to hunt his prey and the pistol to show warfare and match with the dead corpse lay on the ground.
Music.
The Music used in the opening is very slow and depressing to match with the setting. Slow and depressing music is one of many conventions in the post-apocalyptic genre becuase it fits so well with the genre. This type of music makes you feel sad and builds tension therfore fits with the genre. This opening uses diagetic and non-diagetic sound.
Overall.
I have gained a lot of knowledge from this opening scene, i have could include many things to my opening such as slow camera movement, sad music and slow editing to build tension and create mystery.

Researching title sequences.

For our movie opening we need to include title sequenes, title sequences are included throughout the start of the movie to tell the viewer who made the movie, directed it and did the sound ect. The title sequences need to fit in with the Genre of the movie. Our set genres are Physological thriller, Post-apocolyptic and Sci-fi.

During my research I found a handy website with lots of film opening film titles which will give me ideas of what to include in my opening. Here is a link to the website - http://www.artofthetitle.com/titles/

The Last of Us.






From this website I scanned through title sequences to fit my genre, I found a lot of title sequences to give me ideas, the first being The Last of Us. The Last of Us fits the genre of post-apocalyptic as it is about the aftermath of a zombie outbreak.

http://www.artofthetitle.com/title/the-last-of-us/- here is a link to the film titles.

This particular title sequence fits post-apocalyptic very well as it adds tension and mystery to the film, this title sequence makes the viewer wants to keep watching or playing in this instance.

Text.
The text used in the title sequence is big and bold to represent the scale of the apocalypse The text also switches between white to black representing before and after the apocalypse.
Music.
The music added to the sequence adds emotion and a further depth to the titles. The music included in this title sequence is slow and depressing rerlating to the mood of the events that take place throughout. Music is a good idea to include in our opening becuase it creates meaning and sets the mood for the film.
Voice over.
Various news broadcasts are played over the title sequence along with the music, this is a great idea to use in our opening becuase it makes the movie look realistic and it also give the viewer an idea of what is to come. Depressng music, bold text and news boradcasts are all conventions in movie openings.
Graphics.
The graphics added to the title sequence are very effective as they give visuals to the credits and make it authentic, the graphics are very good in this opening and we could use something like this in ours.
Overall this is a very good title sequence and I have gained a lot of ideas to use in my opening.

Genre research - Post- Apocalyptic.

Post- Apocalyptic is a genre of a movie. It is basically the after math of a terrible event such as a natural disaster or a nucluer war. I will be researching different film openings to get ideas to use in my final video.

One of the first movie's that came to mind was The Day Ater Tomorrow...
Unfortunatly I couldn't find the opening scenes of the movie however I did manage to find the trailer which I can pick ideas and make notes on.

Firstly, if you don't know what The Day After Tomorrow movie is about then it is basically a post-apocalyptic movie about a natural disaster where a tsunami hits new york city. The events that follow are action packed with civilians trying to fight for survival and survive the harsh weather and conditions.
Ediditng.
Editing is used very well in this trailer becuase it displays the action and pace of the movie. The editing is slow at the start to build suspense and then goes into fast paced quick cutting between scenes. We however would not use this in our opening becuase it is not suited to an opening only a trailer.
Camera Shots and Angles.
Many camera shots and angles are used in this trailer for effect on the viewer. For example straight away in the first scene a establishing shot is used showing the polar ice caps relating to the tsunami in this movie and the cause of the natural disaster. Following on from this there is another establishing shot linked to the first one represtenting that becuase of the polar ice caps melting this is then going to cause the tsunami in new york city, this gives the viewer a sense of what is to come. Camera shaking is also used for effect on the viewer as it seems like it is a real perosn recording the destruction.
Credits.
As you can see at the start of the trailer there is the opening credits whichg include the studios that make the film, in this case it was 20th centuary fox. We will include a studio in our film, however we will probably create our own studio such as J.Wallace productions for example.
Text.
Immediatly after bright text enters that is suited to the film, usually in post-apocalyptic films it is about the disaster for example in this clip is states "10,000 years ago" refering to the last time earth had a disaster of this scale. We could use this in our opening to grab the audiences attention and also give them a hint to what the movie will intail. If we are going to include titles like this we need to take into consideration the font of the text and colour as it play's an important role in how the film loooks, for example if you have a film about winter is would look good to have frosty effects on the text and also have it white to fit with the genre.
New Ideas.
The next scene includes various amounts of news reports about the disaster, this is quite common in post-apocalyptic movies as it would be broadcasted globally if something like that happened. We could include news broadcasts in our film as it would fit well with the genre and if added the audience would automatically know that it was a disaster becuase of a news broadcast. Furthermore it would also make our opening look more realistic and authentic.
Lighting.
The lighting in this trailer is very dark, we could add this to our opening scene as it fits very well with the genre and dark mood of the film. Sadness and distress is a huge part is post-apocalyptic films and dark lighting shows this. If we added dark lighting to our opeining it would make it more intense for the viewer and more mysterious.

Overall I have gained some new ideas from the trailer that we could potentially add to our movie opening, this gernre seems promising and I could easily make a opening for this genre however this is a trailer so most of this would not be suited to our opening but I did pick up a few ideas we could encouperate.

Final Movie Opening - Genre research.

Today in class we were set our specific film genres that we could base our movie upon, the genres were...
- Sci-Fi (for mature audiences)
- Psychological thriller (female audience)
- Post-Apocalyptic

Now my group including Me, Shannon, Abbie and Toby have to create the opening of a movie. The opening movie must be two minutes long and accordingly fit into one of these genres. Before making the movie I now have to do extensive research on film openings in these genres and of title sequences for our final video.

I am looking forward to working with my group and making the best possible movie opening. The genres look quite promising as I am a big fan of all of the set genres so picking between them will be a hard decision. I will also be researching title sequences to make sure our movie looks professional.

Researching film openings.

The Dark Night.

 

Today I'm going to do some extensive research on film openings for my final video. I'm going to get some ideas and inspirastion for my film by watching the Dark Knight opening scene.
Camera Angles and Movement.
The Dark Knight starts off with an establishing shot to establish were the scene is taking place in this instance its a city (053-055). The camera then zooms in on the building where the action is taking place this gives the viewer a good amount of time to see where the action will take place. (056-1.11). The next shot is of the criminal inside the buildoing that has just been zoomed in on, close ups are used to show emotion or in this case the detial of the character and the weapon being used.(1.12-1.14). Next up there is a high angle shot of the two criminals, this high angle shot is used to show where the weapon will be fired and show the two criminals whole appearence.(1.15-1.20). From (1.21-1.29) there is a number of different angles and shots, firstly there is a low angle shot of the character to show his dominance and after the camera zooms into the prop held by the character.From (1.38-1.43) rooftop camras are used, these are camera strapped to building also also on wires to track the actor/s or get a high street view. In this instance a tracking a shot is used to follow the crimals zipwiring from one side of the building to the other and get a view of how high they are. During the bank robbery scenes many camera angles and movement are used for effect on the viewer including over the shoulder shot, pan shot, close ups, medium shots and full shots. All the camera angles and movement of the camera are used to create tension and a good, flowing action scene for the viewer.
Lighting.
Lighting varies in the opening scene between light and dark, light is shown outside the building to show that life is going on as normal however what people dont know is that there is a robbery going on and people are in danger, in contrast to this the dark lighting is there to create tension in the action scene and a sense of mystaery as you dont know who the criminals are. Light and Dark are very important in the opening scenes as they show two totally different things, on one hand you have the vibrant glowing city but in relity horror is inside as the criminals are robbing the bank.
Costume.
Costume is used very effectivly in the clip, for exmaple mask's are wore on the criminals faces to create mysterios characters, the masks are chosen wisely by the proucer as they go by the villan's reputation as the joker. The criminals also have black clothing to show stealth as they are robbing a bank. Whereas the normal civilians who work in  the bank are wearing professional clothing. The hero in this clip (the character who oppses the villans with a shotgun) is wearing a black suit and has very smart clothing, he is also seperated from the rest, maybe this is to show that he is the boss and has dominance over the other characters.
Props.
Many props are used in the opening including guns, masks, a drill, money and bags. The overall setting of the scenes are very well represented. Props are used effectivly in the clip as if there were no props there would be no movie. Props make the film look realistic.

Overall the film used all these elements to create a well strucrtured opening. Mise en Scene is used effectivly and the opening grabs the viewers attention. I would like our groups video to be like this manybe if it was an action or thriller.